Donating to charities seems like a simple task. Until you realise that with the same resources at hand you can achieve not twice, not three times, not even ten, but thousand times more impact… if you choose the right modalities and instruments, that is. Then things start looking very differently, don’t they? It turns out we can maximise the good we create in the world if we opt for effectiveness. We can donate better, volunteer better, make better career and lifestyle choices. We can increase our philanthropic footprint if we use rationality and evidence to support what really works. This is exactly what I do. I use my competence to help in making the right philanthropic choices – those that lead to maximising public good. If you share the interest in Doing Good by Doing Well, I would be delighted to be working with you.